Evaluation Question 1

In what ways does your product use/develop/challenge forms and conventions of real media products?


I believe that the documentary, radio advert and print advert do not challenge the codes and conventions of real media products. I have followed all possible conventions in hope of creating a professional looking media.

To demonstrate how I have done this I think the best way would be to compare my documentary to real media prodocuts.

Framing:

The top screen grab is from my documentary and the bottom one is from the link below:

http://http//www.youtube.com/watch?v=5iHgbvmSeuI

The framing in both of these interviews have been filmed in medium close up and are both aligned to one side of the shot with a looking space for the interviewee. In both shots the eye line of the interviewee is roughly one third of the way down, following convention.

Graphics:

The screen grab from the left is from my documentary and the one from the right is form the link below:
http://http//www.youtube.com/watch?v=_I9-XxBAEsQ

Both of these onscreen graphics follow documentary conventions as they are on the opposite side to the interviewee and they also give the person's name and anchor their relation to the subject. There is also a use of simple, white typography and the top line font is bigger than the bottom.

Cutaways:

INTERVIEWEE




















CUTAWAY




















INTERVIEWEE




















INTERVIEWEE














CUTAWAY



















INTERVIEWEE










The top set of screen grabs are from my documentary and the bottom set are from the link below:
http://http//www.youtube.com/watch?v=5iHgbvmSeuI

In both shots the questions ahve been cut out of the documentary and the interviewee is talking directly about what the cutaway is showing.

Conventions of radio and print adverts

Codes and Conventions of Radio Trailers
Title and scheduling usually at the end of the trailer
Channel name is prominent (last thing said), day and time included
Music bed usually used underneath
Extracts from programme - snippets of interviews - Key element (actuality footage)
Voiceover outlines narrative, poses question (which will be addressed in programme), Used to tease audience (sometimes), appropriate to programme
Usually 30-40 seconds long.



Codes and Conventions of Newspaper Adverts
One strong image
slogan but words kept to minimum
scheduling info
channel logo prominent
I researched posters and adverts on this websire below that makes the advertising for C4.
http://www.4creative.co.uk/flash/#/print/press_and_poster/

Editing

To do edit our documentary we used Adobe Premiere, along with Adobe Audtion to create our radio trailer.

The first thing we did in the editing process was capture out footage and use logging sheets to write down each shot and whether we thought it to be useful or not. One of tapes was damaged by accident and as a result we lost a couple of shots but this didn't effect our five minutes. The interview with the police man was also lost due to school network problems but we found it after two weeks and proceeded to use it. The capturing process was finally finished and we were ready to begin editing.








We began editing our programme in chronological order and trying as best to follow our running order.There were a few changes made from the running order for example the spinning shot in the graffiti studio wasn't used as it wasn't what we were expecting to find. Also the interview was supposed to be with Michael Hoey, however this later was changed to Matthew Vaughn another graffiti artist.




Choosing the shots we wanted to use was fairly easy because we set out to film especially for our running order and so we didn't have any problems with the amount of footage. Shots of graffiti were used for the first 3 main parts of the programme as cutaways, background of the chromakey and actuallity footage.



We used three different effects in our documentary, these were fades, to make pictures look more interesting, dissolves for the same reason and a black and white effect to make graffiti artists at work look more dramatic.

The most difficult part of the editing process was perfecting the chromakey. Choosing the shots and cutting out the questions and choosing cutaways was easy but when applying the shots the background it became complicated. This was because the clips had to be perfectly inline with the end of the question. We managed to get everything in line after a few attempts.

After we had completed the five minutes and set up the timeline we added in the graphicd for our interviews. In order to follow convention we used a white font and the name was bigger than the person's relation to the subject.

One of the final things we did was edit our opening titles because we couldn't decide properly as a group. We sped up parts of it in order to fit the sound track and scanned in an image of our title in graffiti which we edited in photoshop as slightly dissolved in order to see the brick work through.

The final thing we did in the editing process was add the music tracks to our five minutes. Jon brought the tracks in recorded from home and we chose the final tracks we would use. Adding them was fairly simple and getting the sound levels right was quite easy. We used the keyframes tool on 'Premiere' to fade the song down at points, when we added in our voiceover and also at the end of shots.

We recorded the voice over in the radio studio and then had to increase the audio gain to make it sound better, overall it was an easy process and quickly done.

The editing process went well overall and was enjoyable, any problems we came accross were fixed.

Filming

Research into Documentaries
Purpose of a documentary:
To document i.e. report with evidence something that has actually happened. It can show this by using actuality footage or reconstructions.
Documentaries are mediated information – main purpose is to inform.

Types of documentary: There are six main types

Fully narrated – most common type e.g. David Attenborough.The have an off screen voice over, this makes sense of the visuals and anchors their meaning. The voice over
links everything together to create the narrative.

Fly on the wall e.g. Katie Price & Peter Andre
The camera is just observing real life and not interfering (like a fly on the wall)

Mixed – combination of an interview, observation and narration to advance the narrative.

Self reflective – When the subjects of the documentary acknowledge the presence of the camera and often
speak directly to the film maker.

Drama documentary/Docudrama
Reconstruction of events as they are supposed to have happened.

Docusoap These are a recent type of documentary and follow a group of individuals.

Construction of realityDocumentaries are edited for an audienceGatekeeping – Selection and rejection of information to convey a constructed reality.

Narrative structure
Open vs. Closed Open – These have loose ends and unanswered questions. The audience are left to make up their own minds.
Closed – All loose ends are tied, no questions are left remaining.

Single strand vs. Multi-strand
Single strand – One narrative running throughout.
Multi-strand – More than one narrative which sometimes crosses over and converges.

Linear vs. Non-linearLinear – Follows chronological order and events follow order of time.
Non-linear – Doesn’t follow any particular order
E.g. Use of flashback and flash forward.

Circular narrative
The documentary usually begins with a question and throughout the programme you get answers (often two
sides) at the end of the programme the question is returned to. This is a common form of documentary.

The Devil made me do it
Type of documentary: Mixed – use of interviews, actually footage and archive material.
Themes: Religion, youth culture, power of the media. Did Manson’s music/videos influence the behaviour of teenagers? Good V Evil.
Narrative structure: Open structure, single strand and non-linear.
Camerawork: Interviews – filmed in close-up or medium close-up and framed to the right or the left of the screen. Manson filmed in low angle in his interviews to make him look powerful compared to everyone else in the programme. Half of Manson’s face is lit to fit in with the theme of good and evil. Long shots of deserted streets are used, high angles and slow pans, also various shot of religious iconography is shown e.g. shots of angels and Jesus. The shots of Jesus are filmed in low angle to also make him look powerful to the audience. Handheld camerawork is also used in the actuality footage so the camera can respond quickly. A tilted frame is used for a point of view. The camera also observes other media not giving the audience any particular position.
Mise-en-scene: Interviews are used to provide information about the topic. E.g. teenagers are filmed in the bedroom. Religious iconography is used.
Two sides of the town are shown, it is shown to be quiet and then shown to be loud and full of teenagers. Naturalistic lighting is used.
Sound: Music-Religious choral music & Manson’s music.
Sound effects-Heartbeat and whispering.
Voice over-Male, young, speaks using Standard English.
Translating Italian voice over-Each voice over used reflects age and gender of the Italian person.
Editing: Cut & cross cutting were the main techniques so the viewer didn’t become distracted. Fade to and from black used to signify parts of the story. Montage – bits of the programme.
Juxtaposition-Gothic make-up & rude behaviour contrasted with choral music in the background.
Editing used to create pace.Archive material: Mansion music videos
Italian T.V talk show
American news coverage
Newspaper cuttings
Graphics: At end the programme text is used to close the narrative.
Used to show name of person and relation to topic within interviews, anchored what audience was viewing.
Indicated time.
All graphics were white and a sans serif font.
Opening title-Gothic appearance, used to be symbolic.
Marketing MeatloafType of documentary: Mixed-Use of interviews, actuality footage and archive material.Themes: Marketing and the music industry, image creating and manipulation of audience and the power of the media.
Narrative structure: Non-linear, single strand, closed, circular.Camerawork: Interviews framed to left or right of the screen in close-up or medium close-up, some
interviews filmed in profile.
Handheld camerawork used do camera can react quickly – point of view shot used.
Pan used on still images to make it look interesting.
Mise-en-scene: Interviews – chromakey used as background, these are relevant to what is being spoken of or to person speaking.
Sound: Male voice over used – standard English, used to hold narrative together. Voice over had an opinion – sarcastic, this was unconventional. Sound effect – heartbeat. Choral music used to create tension.
Editing: No questions in interviews. Cut – most common feature. Dissolve; spin effect, montage, fast motion and slow motion used.
Archive material: top of the Pops, music videos, Brit awards, grammy awards, magazines.
Graphics: Logo for “Music Biz”, graphics used to anchor who the people were in interviews and their relation to the topic. Super imposed on screen and sans serif typography used.
That Thing… Lara CroftType of documentary:
Mixed – archive material, interviews and actuality footage.
Themes: Video games, icons, feminism, representation of women, power of the media.
Narrative structure: Non-linear, closed, single strand.
Camerawork: Over the shoulder shot of people on computer. Writing focuses in, mainly close-ups on interviews, big close-up used. Tilted frame used, point of view shot and tracking, panning and zooming.
Mise-en-scene: Interviews shown on top of game graphics, also to left or right of screen. Green lighting used in interviews. Chromakey of game and film footage. Front projection put over face, puts interviewee in the game.
Sound: Constant background dance music, male voice over - Standard English
Editing: Cuts between interviews and fast motion used.
Archive material: Tomb Raider computer game & film, websites, Nike advert & interview with Angelina Jolie.
Graphics: Name of person and relation to topic super imposed upon screen, plain white sans serif fonts, title in speech bubbles.
9/11 Phone calls:
http://www.channel4.com/programmes/911-phone-calls-from-the-towers/episode-guide/series-1/episode-1
Type of documentary: Mixed - interviews, archive material ad actuality footage.
Themes: 9/11, greivence of death, phones/technology.
Narrative structure: Single strand,linear & open.
Camerawork: Camera films from behind trees as if it is hidden. Birds eye view shots of America shown and world trade centre & surrounding area. Fast motion of cars and New York city. All interviews filmed to the left or right of the screen. Shot of explosion shown on T.V to make it more real and show it was world wide. Part reconstructions used, e.g phone ringing.
Mise-en-scene: Interviews filmed in interviewees homes to give audience a sense of empathy. One interviewee filmed in trees saying this is where he grieves regularly & also to represent peace.
Sound: Soft piano music used to relate to anchor sadness of the topic. Male voice over used in standard English, use of a sympathetic tone.
Editing: Dissolve and fade from black used frequently to represent death and dissapearence. Cut - most common technique so audience did not become distracted.
Archive material: American news programmes, news footage from around the world of explosions, still images.
Graphics: Sans serif, white font used to show persons name and anchor relation to the topic.
Osama bin everywhereType of docuumentary:
http://www.channel4.com/programmes/osama-bin-everywhere/4od
Mixed - archive material, actuality footage and interviews.
Themes: Religion, terrorism, culture.
Narrative structure: Single strand, non-linear, circular and open.
Camerawork: Interviews filmed to left or right of screen, handheld camera work used so camera can react quickly in actuality footage.
Point of view from camera man shown view finder in some vox pops.
Shots of other cameras filming the same thing.
Mise-en-scene: Cultural backgrounds and religion shown through objects.
Sound: Cultural Muslim music used to represent themes of religion.
Female voice over - used of Standard English.
Editing: Cut - main technique so the audience doesn't become distracted.
Archive material: Bollywood films and British news footage of London bombings.
Graphics: Subtitles (no voice over for foreign language)Sans serif fonts super imposed on screen to show person and anchor relation to the topic being spoken.

Codes and conventions of a documentary:
Narrative structure: open of closed, linear or non-linear, single stand.

Camera work: Interviews - framed to left or right of screen in CU or MCU.

Handheld actuality footage - actuality footage, variety of shot types and camera movement.
Pan and zoom used on still images.
Mise-en-scene: Background of interviews are important - chromakey, back drop and location.

Anchors person to subject matter.
Lighting can be used creatively.
Sound: Voice over (narrator) using Standard English - holds narrative together.- Introduces topic and concludes narrative- Music used as a soundtrack (music bed), relevant to topic or to heighten emotion
Celebrities used as voice overs.
All questions are edited out, background noise on interviews is kept to a minimum.
Editing: Cutting is most common edit so audience don't become distracted.
Dissolve, editing effects kept to minimum, fade to or from black.
Montage used to give audience and idea of what the programme is about.
Archive material: film, music videos, T.V, newspapers, audio, websites, still images, magazines, all relevant to what is being spoken about.
Graphics: Titles, always unique.
Name and relevance to topic anchoring who interviewees are.
Tpyography + colours are simple.
Credits scroll up - including to tribute to archive material.
Logo: super imposed over archive material, anchor a period of time, subtitles used where necessary.

T.V Scheduling-The schedule for each day can be broken down into clear segments:
BreakfastTV
Daytime TV
Peak Time TV
Post Watershed TV-
The target audience for each of these segments are:Breakfast- may differ according to different channels.
Daytime- housewives, elderly, unemployed and students.
Peak Time- families.
Post Watershed- adults.
The peak time audience is the most important, it is where TV channels pull in their mass audience.-
The most popular genres on television are:
Soaps which is by far the most popular genre and there is at least one on across the channels every day.
Dramas, reality TV,sitcoms, gameshows and cookery programmes are also popular.
News is a compulsory genre, as are children, religious and local news programmes, they have to be televised on every channel.
-The target audience for each terrestrial channel are:
BBC1 - Caters for all audiences (public service broadcaster)
BBC2 -Minority audiences
ITV1-Caters for all audiences
Channel 4- Minority audiences
Channel 5- All audiences-There are hardly any repeated programmes on BBC1 and ITV1.
Channel 5 have the most repeated programmes because they don't make any of their programmes.
Channel 4 also have a high perecentage of repeats, they are a publisher broadcaster and also don't make their own programmes.
BBC2 have slightly more than BBC1 and ITV1 but not a lot.
-Channel 4 and Channel 5 make none of their programmes, they find it cheaper to buy programmes in and import them, for example channel 5 has Home and Away imported from Australia.
-The term 'Watershed' is the term used for programmes that are not suitable to be shown to children, it is after 9PM and it is techincaly the time where children should be in bed,
Adult only tv.
Inheritance - scheduling a programme immediately after a popular programme in the hope i will inherit some of it's audience.
Pre-echo - scheduling a programme before a popular programme.
The hope is that the audience for the popular programme will tune in early before it starts and catch the end of the new programme which might grab their attention so they watch the whole programme next time.
Hammacking - scheduling a programme between two popular programmes so it benefits from inheritance and pre-echo.
Inheritance makes more sense, however in T.V scheduling programmes don't start when they are supposed to. This is entirely deliberate.
Channel loyalty - people sticking with the same channel all evening. Each channel used to have it's own viewers, however it is not the same today because there is more channels.
we gave out thirty of the following questionnaires to our target audience:

How old are you?

30-39 □ 40-49 □ 50-59 □ 60+

Are you male or female?

Male □ Female □

Are You A Parent?

Yes □ No

What is your favourite colour?
-------------------------------------------

What are your main music tastes?

Pop □ Rock □ Indie □ R n B □ Rap □

Dance □Classical □ Other □

Please specify: ______________________

What terrestrial TV channels do you regularly watch?

BBC1 □ BBC2 □ ITV1 □ C4 □ Channel 5 □

At what time in general do you watch these channels?

Between 7am – 10am □ Between 10am and 12pm □

Between 12pm – 3pm □Between 3pm – 6pm □

Between 6pm – 9pm □ After 9pm

Do think ‘graffiti’ is art or vandalism?

Art □ Vandalism □

Have you or anyone you know ever done any ‘graffiti’?

Yes □ No □

In three words describe your thoughts on ‘graffiti’?

-----------------------, -----------------------, -----------------------,

Thank you for your time!

Results






This shows the more of the people we asked were female and therefore the results are biased toward this gender.



This will be taken into consideration when making important decisions about our programme.















Are you a parent?



Yes: 20bNo: 10b



These results are biased towards parents; this will also be taken into consideration when making our programme.

The three main music tastes in the audience were rock, pop and classical. So these types will be used in the documentary. The choice of music will also be influenced by the content of the programme.






The graph shows that the two most popular colours of the people asked were red and blue, therefore these colours will be used in the documentary, because they will attract our target audience.

The main channel watched within our audience is BBC1, however the documentary we are creating does not have a mainstream audience therefore it will be shown on channel 4 because it caters for minority groups.

6pm-9pm and after 9PM are the most commonly watched time of television by our target audience. Therefore our documentary will be scheduled for after 9PM because it contains adult content.

Planning documentary

The whole class made a brain storm on possible documentary topics, these were as follows:

After the whole class brainstorm we were put into our groups, we then had to decide on a topic. We narrowed the brainstorm down to three seperate choices. These were:

Animals

Technology

Graffiti

Our group decided the topic of graffiti would be best suited and we all agreed this was the one we are all most interested in.

We decided to brainstorm the topic of graffiti and try to think of some possible content for the programme between us, we came up with the followin:

Art - galleries - interviews with workers.

Main soundtrack - determined by questionnaire results.

A graffiti artist doing graffiti to chroal soundtrack in a fast motion shot

Montage before opening title

Voice over - male - 30? Standard English

Interview with psychologist - who has studied banksy

Archive material - still images and youtube footage

Interview with police officer - asking his opinion and experiences

Vox pop in Liverpool

Show random footage of local graffiti walls

Barcelona subway graffiti

After discussing possible content for our documentary we decided on the scheduling, target audience and the title of the programme.

We decided the documentary would be shown on channel 4, although this isn't the most commonly watched channel our documentary was only going to be aimed at a small audience and channel 4 caters for minorities. We decided the target audience of the documentary was going to be people 30+, this is because the topic of the documentary is based on the question, is graffiti art or vandalism? This involves the target audience we have chosen because there a variety of opinions on the topic.

Formal Proposal

Title: Write On?

Topic: Is graffiti art or vandalism?

Type of Documentary: Mixed

Style of Documentary: Informing, informal, entertaining, opinions of interviewees comes through

Channel and Scheduling: Channel 4, Wednesday at 9PM.

Target Audience: Unisex ages 30+, mature audience to consider the topic

Primary Research Needed:

Interview e.g.:- Policeman-

Michael Hoey (graffiti artist)

- Local MP

- Art museum staff member

- Art teacher

- Psychologist

Locations e.g.:

- in front of graffiti wall

- Police station/office

- MP’s office or town hall

- Art museum (room without art work)

- Art classroom

- In psychologists office (with special chair in Mise-en-scene)

- Graffiti walls, Liverpool (vox pop), subway in Barcelona

- Mise-en-scene of interviews will be decided on location

- Liverpool museum (Egypt exhibition)

Secondary Research Needed: Archive Material:

- Graffiti magazine

- Graffiti websites

- Banksy artwork (printed)

- Youtube footage

- Audio discussions

- Surveys/facts and figures on graffiti

- Books on graffiti

- Music: choral soundtrack

- Egyptian hieroglyphics research

- Xbox games

Narrative Structure: Non-linear, open, circular, single strand

Outline of Content: Titles – Relate to topic

- Interviews- with cutaways of graffiti

- Voiceover tells the narrative and links interviews together

- Main theme of questions will be is graffiti art or vandalism?

- Vox pop of people in Liverpool

- History of graffiti included

Resource Requirements

- Video camera, digital camera, tripod, computer with Adobe Premiere and audition, Internet access

Running Order
Documentary: Write On?

Channel: C4

Scheduling: Wednesday 9-9.30PM

Duration: 24 minutes (including advert breaks)

Opening titles 20 secs

Voice over introduces programme and poses question,whilst quick cuts (pans & zooms) of graffiti are on screen. 30 secs

Brief history of graffiti (voice over explains this) while still images(early history) and actuality footage of graffiti (modern),ranging from Italy to modernised graffiti. 1 minute

Voice talks about public opinion on graffiti whilst vox pop is being shown with establishing shots of Liverpool. 30 secs

Interview with cross cut interview between teacher and police man with cutaways.1minute
Spinning shot around graffiti studio, cuts to Hoey interview,cutaways are mainly him doing graffiti. (possibly other interview)1 minute

Voiceover talks about Banksy, while his work is on screen +Actuality footage of ‘rat in Liverpool’.40 secs

Interview with Banksy, with cutaways. 2 minutes

Zooms and pans of graffiti in art museums, voiceover talks about acceptanceof Banksy in art community.40 secs

Aerial shot from helicopter of London,voiceover talks about the different places and art Banksy has done acrossLondon. 30 secs

Interview with art critic about Banky’s work.1 minute

Archive footage of the unveiling of the 1st solo graffiti art exhibition at Birmingham’s Museum and Art Gallery by Temper.
Voiceover talks about Temper and his work.1 minute

Slow zoom out a piece of graffiti while voiceover talks about the illegality.30 secs

Interview with policeman about graffiti related arrests.1 minute20 secs

ADVERT BREAK 3 Minutes

Interview with Leader of Liverpool city council, answering questions on how graffiti could be brought into society legally.1 Minute30 secs

Voiceover talks about influence on graffiti on society, as camera pans along Shelf in shop of rap music.20 secs

Interview with graphic designer who has used graffiti on album covers,with cutaways.40 secs
Point of view shot of person pushing trolley through a shop,voiceover discusses graffiti in fashion.40 secs

Interview with head of fashion design at Echo Unlimited, with cutaways.1 minute
Archive footage montage of various games, with people playing them,screen shots of graffiti on games, voiceover talks about effects of graffiti ongame production.40 secs

Interview with gamer, explaining how you graffiti on GTA San Andreas, Mise en scene is chromakey of game footage behind him.40 secs

Actuality footage of camera in a car, driving through a rough area withgraffiti on walls, voiceover talks about gang culture and effect on society.30 secs

Interview with two members of a local gang cross cut with interview with anold woman talking about graffiti.1 minute

Quick cuts of archive material of graffiti magazines, books, studios, artists,Etc. while voiceover talks about the growing fame of graffiti1 minute Some examples of vox pop shown, cuts to zooms and pans of graffiti and people looking at it as voiceover poses question again.40 secs

Closing credits, as a montage of stills of graffiti fade in and out as titles roll.20 secs

TOTAL RUNNING TIME: 24 Mins

As a group we created a storyboard for our title sequence for our documentary as you can see there is only one shot, this is because we want our title spray painted to make it unique.

Also we drew rough drawings of what we initially intended the framings of our interviews to be like.

Here are the questions we used for our interviews:
Interview questions – Mally

- Tell me how you got into doing graffiti

- Why do you take part in doing graffiti?

- Do you take part in graffiti because you see it as art or because it’s a form of rebellion against authority?

- What is your own personal tag?

- How did you come up with the design?

- Tell me about your inspirations in relation to graffiti?

- Do you see graffiti as a form of art?

- Where are the main areas where you do graffiti?

- What are the rules on graffiti amongst artists like yourself?

- Have you ever had any issues with authority over what you do?

- How have your graffiti skills have developed since you began doing it?

- Why don’t you study art?

- Are your parents aware of you doing graffiti, tell me about their opinions?

- What is good graffiti?

- What is bad graffiti?

- Do you admire any particular graffiti artists?

- Does graffiti influence any other aspects of your personal life? (E.g. fashion sense)

- What advice would you give to someone who wants to take up graffiti?